You haven’t heard the news? Matt Cutts official blog is now under new management, 1st Search Engine Rankings now manages the famous Matt Cutts blog. You don’t believe me? Well what do you do when in doubt? Google it right? Okay lets see what Google says:

See full screenshot

Google is always right

Maybe someone wants to send a note to Matt and ask what the favoritism is all about - Of course i’m not complaining but as long as we are such good buddies and all he could pass along a little link love you know

[This is indeed a real result from google for the search term 'seo blog'. Nothing has been changed.]

I was reading a post by Jennifer at Jensense.com yesterday about the Adsense arbitrage and I found it interesting. Ever since the Adsense arbitrage take off I knew Google would eventually deal with this problem. Of course it means throwing out some very high-profit publisher accounts, some which make 10-15k or even more. So Google isn’t playing favoritism here, they are dealing with the problem as a whole which I am very happy to see. I hate it when companies single out the little guys or just part of the problem, deal with it all or leave it be. Well it appears that Google will be shutting down publisher accounts which practice adsense arbitrage and MFA sites, according to Google you will get to keep any money you have made upto this point and have till June 1st to find a new ad network but after that your out. Personally I think Google did that on purpose so Yahoo would get them all (more…)

I have believed for a long time now that Google has had in the works a user behavior factoring system. This is to say that that the behavior of users during searches made at Google will effect the Google results. This means that some of your sites, those ones that don’t deserve the positions they claim, the ones that don’t have an ounce of usefulness to the world, those pages may soon go. I have always said white hat was best, maybe now it will be even better.
Okay, okay back to the topic at hand…
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For quite a while now I have believed in this idea which I refer to as “visitor tracking and behavior factoring”. This may be new to some of you, and some of you won’t accept it yet. I personally believe it is in beta testing stages but is being implemented as we speak. It is a revolutionary factoring system that will sit on-top of the backlinks factoring. There are both pros and cons to this system which we will be discussing later on in this article. But this is one article you don’t want to miss, you will want to be ready to optimize your site to take full advantage of this system. But unlike traditional optimization this kind will not be targeted at pleasing Google but pleasing another group… a group that is much more important than Google yet sadly many times ignored.

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