This is another question that is seen and often debated in forums. On the one hand you have those who think reciprocal links are dead and on the other side those who think they have never changed.
Which side is correct and does this have an impact on how a site ranks in the new Google? Will link exchanges hurt my rankings? I will answer these and other questions in this article.

When Google started their search engine they began with a new approach to search. This approach involved ‘votes’ a site has. These ‘votes’ are links placed on other sites pointing to your site. The Google guys decided that a webmaster would only like to a site they thought was resourceful. So Google began to count these votes or back links as link popularity to a site and today still plays a major part in the ranking algorithm. The big question however is are all votes equal? Are one-way links more valuable than reciprocal? Should I only look for higher PageRank sites for links?

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Before starting the article I want to apologize for my vacation and not posting articles the last week or so. I promise I will start posting daily again(or alteast semi-daily.) Remember if I get a few emails asking for a certain article I usually write it so send in your thoughts, comments and questions.

Lastly before we begin we now have a new live chat feature enabling you to speak to a Seo Expert live when one is available. Please take advantage of it. If you are interested in hiring a seo expert please use our chat. Thank you! And now on to the good stuff….

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As many of you know I browse lots of seo and webmaster related forums and there is some really awesome information available in forums but I have also found alot of error and people who publish ideas or theories as though they were fact. This is what happened with evolution - Anyways in this article I am targeting those who claim Google is ripping them off or stole their money. There are two aspects to this. There are the ‘Google hates me!’ nuts and then there are the webmasters who are mad at Google for taking their Adsense money. In this article we will discuss both these groups of people.

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