Google Supplemental Results and how to get removed
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What is the Google Supplemental Results?
According to Google: “A supplemental result is just like a regular web result, except that it’s pulled from our supplemental index.” – “We’re able to place fewer restraints on sites that we crawl for this supplemental index than we do on sites that are crawled for our main index”
If you didn’t know better you might think it is a good thing. The way Google words it it almost sounds like you might want to get into the supp results and in fact Google has received emails asking to be added to the supplemental index.
I personally think Googles description is lacking.
But what does Supplemental mean? – According to Dictionary.com – Something added to complete a thing, make up for a deficiency.
So these are sites that Google decides deserve a burial service and shouldn’t come up in regular searches. But how does google decide a site deserves burial over another? Does it have anything to do with new sites, sandbox, duplicate content or maybe something else? How can I get out?
How does a page get put into the Supplemental Results
There are different factors that can put one of your pages into the Google ‘Supplemental Results’. Like the Sandbox there isn’t a set time frame for them to stay in the supp index however it is not always that easy to get out even after fixing all the problems. But I have a solution that nearly always works with just about any site.
Some of the following factors may cause you to be sent to the supplemental index or it might take a combination of them.
Again some of these may not in and of themselves make your page supplemental however combined with others can. It is best to fix all these problems or you may soon wish you had. Remember it is easier to stay out than to get out once your in.
- Duplicate Titles – Titles are the same for more than one page
- Title tag is not related to page, is very long, or spammy
- Title tag is stuffed with keywords or duplicate keywords
- Description is unrelated, spammy, stuffed or repetitive.
- Description tag is duplicate on other pages
- Description tag is in a different language or uses undeciperable keyboard language
- Duplicate Content – Page is duplicate or very similar to other pages on your site or other sites.
- Little or no content – The page has no content. Pictures, prices and tiny descriptions don’t count. This usually refers to commerce product pages.
- URL Parameters too long – Sites that have very long urls, or lots of dashes can also look spammy to google
- Orphaned page – A page which is not being linked to on your site or by others. Or the linking structure is very poor.
- Lacking Backlinks – Your page lacks backlinks or they are very poor
- Too deep – pages are so deep in the link structure that its value is questionable
So we have identified a few of the factors that can cause a page to become supplemental. we have also discovered that on their own some of these will not make a supplemental page but combined with others such as a new site, bad linking structure etc etc can do it.
So now you know the cause how do we fix this so that you never have another supplemental page? Well I can’t guarantee that but I will you that using these tips you will probably be able to fix some of your pages.
How do I make sure none of my sites page go supplemental?
First of all write some good content. Make sure all your pages get content before upload and I mean content not a small description – Content that your visitors will enjoy reading. Don’t put up pages with only a few words or so-called articles which contain 50 words. Use the factors above to change your pages so that they are most likely to get indexed normally and rank high. Keep your title and description tags targeted and relative. Don’t stuff them. Keep a good linking structure both in your site and backlinks. Don’t send all your backlinks to one of your pages, send them throughout all pages. Don’t let your pages go more than three links deep from the home page. Which means that a user can get to any page in your site in less than three clicks. Two is preferred.
Stubborn pages that won’t get out of the supplemental results may need a little help other than just fixing the problems that got the page there. A prominent link from the home page can sometimes do it. Also working on quality link building to those pages helps a tremendous amount.
Of course those aren’t the only factors but are some of the most common ones. And by fixing them you will likely have far far less supplemental results. But again staying out is easier than getting out. So quickly follow these steps on your pages so that you never get supplemental-ed(okay it isn’t a word ….Is it?)
Please leave your comments on the article and tell me if I made any mistakes or left out something you wanted addressed.
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