What is REALLY going on with Google PageRank
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Seems the question of the hour. It never ceases to amaze me how upset some people will get over a loss of PR even if they are not selling links. And even if they can see no loss in traffic a hit to their PR will send them spinning as if they had been cursed. The latest changes in Google toolbar PR for October 2007 are no different, except perhaps this time the buzz is getting a bit more wild then ever before. And rightly so, many of the largest authority sites on the web are losing several pagerank points. But the question is why? What is going on? Am I being penalized? What can I do to return my pagerank to its previous status. Keep reading and I will share with you the REAL story behind the recent Google pagerank changes. It may enlighten you…
Google has made posts on their blog regarding this, they have had Matt Cutts write articles about paid links and get the neighborhood watch started – a system where webmasters tattle on other webmasters – and attempt to convince webmasters that Google will catch you if you buy/sell links. Matt has written quite convincing articles on this but as always I question it. Google has for the past year and a half(specifically) been working at undermining the sale of links unless nofollow tags are used. But they have not been very successful… it is like gun laws, in the end the bad guys have their guns or in this case their paid links.
Sorry for going through all this as I know you want me to spit it out, you want the scoop on the pagerank flux. I had to lay the groundwork to explain why Google would go to these lengths, then I can explain what is going on. Please bear with me….
Google has been for a while now attempted to knock the wind out of the paid links kick. So far their success is really not something worthy of writing home about. So they have have finally done what I have been predicting was coming for a long time now. Google has discounted the PR to a greater extent then ever before in the hopes that it will knock a blow to paid links.
During this PageRank(toolbar) update we have seen reputed sites such as ProBlogger and CopyBlogger go from a PR 6/7 to a PR4. This is a big drop and it has gotten a buzz to say the least. We have seen many high PR sites drop to lower PRs yet none of these report seeing traffic loss or loss in rankings which proves this has been no mass penalization against paid link buyers/sellers only. This PR update is hitting all sites in the hopes that webmasters will get sca
Some people are correlating this PR update with recent changes in rankings. This cannot be… if they were related then ProBlogger would have lost TONS of traffic and rankings which he didn’t and so far nobody has… this PR update was an attempt at discrediting the PR so as to flush paid link madness out of the system. There have been serps updates recently as always seems to be the case around this time of the year. 1st SER lost a PR point – is now 3 even though it was predicted to be 6 and with all the new links it has gotten it should be – even though I have gained a good deal of positions. This update has been very good for me so obviously can not be correlated with the PR update.
For those of you chasing PR knock it off. You will waste valuable time you could be spending on gaining rankings. As always this update proves the utter worthlessness and and uselessness of chasing pr and its involvement in the serps.
Well these are my views on the recent PR update and they seem to add up for me. If you got comments feel free to drop them.
Before I published this article I noticed Matt Cutts post… he appears to be insinuating this was a penalization against those selling/buying links and that you should be careful lest you are hit too… this is baloney. Many of the sites which were hit don’t participate in buying or selling of links and there is no way they would be associated with such. Matt Cutts/Google is attempting to intimidate webmasters into quitting buying and selling of links.
Some seo are suggesting that this update was against blog-link farms as one blogger called it. I have one problem with this… if this is indeed the case then wouldn’t it be logical to see some sites lose more PR than others based on how many of their links are actually of this genre? It would seem so however of all the sites I analyzed it appears that it is a consistent drop as though it has nothing to do with the backlinks and I wholly believe just that. This PR update has nothing to do with backlinks… I am sure some of you will disagree and some of you will call me a nut and a liar and that is fine. I say what I believe and I say what I see. This is what I see. If someone can prove me wrong I am ready to hear it.
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